my association wid this brainchild of adolf and rudolf dassler dates back to the time when sachin tendulkar started endorsing the brand and i really love adidas products !
but what remains in the doubtful is whether adidas itself is concerned seriously enough about the indian market. i raise this question in reference to the blatantly erroneous projection of yelena isinbayeva as its brand ambassador in its South City-Kolkata Showroom, whereas the fact remains that isinbayeva, in february 2009, had signed a $7.5 million deal with the chinese sportswear retailer Li-Ning. while india truly is a cricket crazy nation with about 75% of its population ignorant of anything called a "pole vault", dat should not stand as an alibi for such a deliberate misrepresentation (after all its october now - almost 9 motnhs to the Li-Ning deal).
i am deeply attached to adidas so its quite obvious dat such a blunder is not to be appreciated. while the beautiful face of isinbayeva truly adds to the overall beauty of the showroom, i guess its time to move on especially when u hav someone like an anna ivanovic as 1 of your brand ambassadors !
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